Fill in a brief, and content lands in your inbox before the kettle has boiled. Approve what works, push back on what doesn't, and anything signed off goes straight to Buffer.
That's the whole picture.
Open the Let's Create page, type a theme, a moment or something that's been sitting in the back of your head. You can add more if you want to, or trust the process and leave it at the idea.
It's as simple as that.
The moment the brief lands, the workflow fires. It reads your brand voice, pillars, and brief that were set up during the build, then generates content for each chosen platform keeping your voice. By the time the kettle has boiled, it's done and on its way to your inbox.
Content arrives in your inbox with a link to your approval page. Anything that lands right gets approved, and anything that doesn't is a press of a button, with revised content fired back before the milk is poured. Nothing posts without sign-off, and anything left over gets archived before the next round begins.
The moment something is approved, it moves straight to Buffer, scheduled and ready to go. The system handles the handoff between approval and posting, so the only thing left to do is drink your drink.
Your idea went into the brief. The system matched with your brand, generated content in your voice, and had it in your inbox before the kettle boiled.
What felt right got approved and went to Buffer. The rest came back revised. Everything else got archived.
Built once, handed over, and running as and when you need it.
One post generated from a brief, no account and no card needed.